August 5, 2010 by Ros Null · Leave a Comment
I’ve extolled the virtues of an e-newsletter on many occasions and if you’re a client of The Edge you’ve definitely had “the talk”. So I don’t feel that I have anything new to add on this subject myself. But I did stumble into this very well written article on Inc.com about writing a newsletter for optimum results and I felt it was too good not to share. The article shares tips that will be useful to new adopters as well as those of us who’ve been growing our lists for a while.
Here’s a newsflash: sending regular e-newsletters can be a cost-effective way to build relationships with customers and prospects. Just make sure you do not bore or annoy them in the process.
E-newsletters allow a business to stay in touch with its customers on a regular basis. They give you the opportunity to establish yourself as a “thought leader” in your area of expertise, be that in designing toys for rare parrots or providing software to keep your personal finances straight. They are also a great way to create viral marketing, because if your customers find the information useful they may forward your e-newsletter to others, thereby helping you grow your customer base.
Read more
July 27, 2010 by Ros Null · 1 Comment
I love it when I discover new social media tools that will really add to my experience of existing social media tools. (Complicated sentence I know). That’s why I was super excited to discover Rapportive a fantastic tool that integrates with your Gmail (and MailChimp) and allows you to see more information about a person’s social media habits.
When I open an email in Gmail, the rapportive tool bar loads on the right of the message (where the text ads usually are) and shows me all the information associated with that email address online. I can see at a glance what social networking sites the sender belongs to. If they have a Twitter account. What their most recent tweets were about. Website links, headshot and much more. It’s an incredible way to research and build a relationship with a potential client/boss/investor without leaving your inbox! Read more
July 22, 2010 by Ros Null · Leave a Comment
WordPress is inherently fast, and that’s why so many professional bloggers call it their choice platform.
Like many new bloggers, I used to think that until I had enough traffic to make a difference, I’d worry about the bandwidth and site speed later. But that’s not thinking ahead considering that today social media can drive an overwhelming amount of traffic in a very short period of time; you don’t want to get caught with a crashed site.
When you’re not prepared for lots of traffic, it’s common for a web host to suspend your account temporarily, and that’s something you don’t want. If your writing is decent and you’ve been doing some minimal promotion, then it could happen to you. Think positively and prepare your blog as though it’s going to be a huge success. To do that, here is a tutorial on how to speed up your WordPress site. Read more
July 19, 2010 by Ros Null · Leave a Comment
(CNN) — The ground rules for online courtesy gelled sometime in the late ’90s: Don’t swear on public forums. Zip large files before sending. AVOID WRITING IN CAPS, AS IT IS RUDE TO CYBERSHOUT.
Today, as we spend more and more hours interacting online (Americans devoted twice as many minutes to social networking and blog-reading in 2009 vs. 2008, according to a Nielsen survey), there are more opportunities than ever for awkwardness, unintentional insult, rejection, creepiness and misunderstanding.
So this week, we’re taking a break from broad-swath advice-spewage and instead playing Emily Post to our friends’ and fans’ real-life netiquette conundrums.
Frenemy territory Read more
July 17, 2010 by Ros Null · Leave a Comment
How do you get bloggers, fans and random Internet folks to make your campaign go viral? Namecheck them in a personalized monologue delivered by a shirtless man, of course! That’s right, everyone’s favorite topless dude, Old Spice Guy Isaiah Mustafa, has been tweeting just-for-you-vids to a bevy of Internet folk all day.
The Old Spice Guy is undoubtedly one of the most beloved commercial characters in recent memory — he’s like The Most Interesting Man in the World, but young and apparently unable to stay fully clothed. He burst on the scene back in February and his videos quickly went viral on YouTube.
Well now he’s apparently taking awesomeness to a new level — or the ad execs behind his campaign are, rather. He seems to have heralded the deluge of vids with a tweet: Read more
July 16, 2010 by Ros Null · Leave a Comment
Brand management in the current era means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter and Facebook.
Here we’ll give you an inside look at the strategies of avant garde industry leaders who’ve spent years figuring out how to move beyond social media hype and implement practical management practices into their daily work routines.
Brad Nelson, Jeremy Thum, Joel Price, Joel Frey and Bowen Payson are all marketers behind big brand names. They’ve done the dirty work. Their lessons and words of wisdom range from finding ways to unify digital assets to knowing your niche, and each tip should be heeded by those looking to follow in their footsteps. Read more
July 8, 2010 by Ros Null · Leave a Comment
Is your blog the unpopular kid?
(CNN) — Let’s face it — you never really leave high school.
Long after you flip your tassel, there are the same hierarchies, name-calling and swirlies (wait, that might just be us … carry on). The internet realm is no different.
It’s as hard to break into the popular blogger crowd as it is to shake that unfortunate nickname you got the first day of junior high after you fell asleep in class and had that super, exciting dream about that chick from “Who’s the Boss?”
Why? Last year the total tally of blogs hit 126 million, according to BlogPulse. That’s a big class to climb to the top of. We’re not saying you have to be head cheerleader, but it would be nice to be noticed among the digital masses. Read more
July 5, 2010 by Ros Null · Leave a Comment
Umberto Milletti is the CEO of InsideView, which brings intelligence gained from social media and traditional sources to enterprise and B2B sales. The company’s SalesView app delivers fresh, complete and relevant information directly within CRMs and mobile devices to increase sales productivity and revenue.
Today, there’s more pressure than ever to shorten our sales cycles and show measurable results to our boss. There’s an imperative to consume, analyze and utilize more data about leads and prospects than ever before. And on top of that, we’re now selling to a smarter and more active prospect — call him Customer 2.0 — who uses the web to learn nearly everything about our companies, our products, and our competitors before ever engaging with us.
Read more
June 29, 2010 by Ros Null · Leave a Comment
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Read more
September 15, 2009 by Ros Null · Leave a Comment
My heart skipped a beat when I saw this…
Next Page »
