Facebook Places: The Movie

August 24, 2010 by Ros Null · Leave a Comment 

Haha, well not quite a movie, but this is the video they used in their announcement… It was designed to evoke an emotional response and it worked on me. I am such a sucker for these things! Please also enjoy the “rad” South African accent… LOVE it!

HOW TO: Share a Blog Post on Twitter, Facebook and LinkedIn

August 18, 2010 by Ros Null · Leave a Comment 

Attachment Drag and Drop in Gmail

August 9, 2010 by Ros Null · Leave a Comment 

Gmail Now Lets You Save Attachments to the Desktop via Drag-and-Drop

Saving dozens of e-mail file attachments to your computer just became a hell of a lot easier.

Google has added a new feature to Gmail: the ability to save file attachments by simply dragging-and-dropping them onto the desktop. If you hover over the file icon or the “Download” link for any attachment, you’ll notice the new text prompting you to drag the file to your desktop to save.

We just tried out the new feature, and we have to tell you: It’s really as simple as it sounds. There is one caveat to saving file attachments via drag-and-drop, though: The feature is only available in Google Chrome. Read more

Writing an E-Newsletter that Gets Results

August 5, 2010 by Ros Null · Leave a Comment 

I’ve extolled the virtues of an e-newsletter on many occasions and if you’re a client of The Edge you’ve definitely had “the talk”.  So I don’t feel that I have anything new to add on this subject myself.  But I did stumble into this very well written article on Inc.com about writing a newsletter for optimum results and I  felt it was too good not to share. The article shares tips that will be useful to new adopters as well as those of us who’ve been growing our lists for a while.
Here’s a newsflash: sending regular e-newsletters can be a cost-effective way to build relationships with customers and prospects. Just make sure you do not bore or annoy them in the process.

E-newsletters allow a business to stay in touch with its customers on a regular basis. They give you the opportunity to establish yourself as a “thought leader” in your area of expertise, be that in designing toys for rare parrots or providing software to keep your personal finances straight. They are also a great way to create viral marketing, because if your customers find the information useful they may forward your e-newsletter to others, thereby helping you grow your customer base.

Read more

How Much Info is it Safe to Share on Facebook?

August 2, 2010 by Ros Null · Leave a Comment 

Well if recent studies are to be trusted I think you need to really think long and hard about how much you’re prepared to share on Facebook.  Personally I share only what is common knowledge on my own business website.  My public email address, my business phone number and address.  Yep.  That’s it.  This interesting article from Yahoo! News will help clarify the risks:

The Facebook Data Torrent Debacle: Q&A

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Build Rapport with Rapportive

July 27, 2010 by Ros Null · 1 Comment 

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I love it when I discover new social media tools that will really add to my experience of existing social media tools.  (Complicated sentence I know).  That’s why I was super excited to discover Rapportive a fantastic tool that integrates with your Gmail (and MailChimp) and allows you to see more information about a person’s social media habits.

When I open an email in Gmail, the rapportive tool bar loads on the right of the message (where the text ads usually are) and shows me all the information associated with that email address online.  I can see at a glance what social networking sites the sender belongs to.  If they have a Twitter account.  What their most recent tweets were about.  Website links, headshot and much more.  It’s an incredible way to research and build a relationship with a potential client/boss/investor  without leaving your inbox! Read more

23 Essential Social Media Resources You May Have Missed

July 24, 2010 by Ros Null · Leave a Comment 

Drawn Social Media ImageWe know, it’s summer in some parts of the world — you don’t want to stay indoors all day everyday. Well don’t worry, even if you missed some of Mashable’s social media resources while out frolicking we’ve got another great list of resources from the past week to get you all caught up.

Below you’ll find our weekly power-guide to the best social media resources this side of the ‘Net. This edition includes a ton of business resources for the social-media-savvy entrepreneur and even some quirky facts (LOL used to mean “Little Old Lady”?). Whatever your passion, dig in and enjoy. Read more

For Women, Social Media is More Than “Girl Talk”

July 23, 2010 by Ros Null · Leave a Comment 

A few months ago, I wrote about how social media presents women with increased opportunities for influence and professional development. In the comments, I found a number of commenters (both men and women) who relegated women’s interest in social media to superficial reasons like “girl talk” or women’s natural abilities as “connectors.” I pushed back against those characterizations because I thought they were too superficial and limiting only to have one commenter suggest that there was no shame in women’s natural social skills.

This explanation was a bit too surface for me, so I set out to understand more about the reasons why women are such avid users of social media beyond the fact that it’s an opportunity to be social. My interest in the subject wasn’t just in defense of my own ideas; I instinctively felt that there was more to explore about women’s interest in social technologies. The level of female involvement struck me: of the 87 million women active on the Internet in the U.S., an estimated 67.5 million women are engaged with social media. And by now you’ve probably heard that women are now the majority of social media users on sites like Facebook, Twitter, and MySpace. This level of engagement indicates that there’s more to the story than just simple enjoyment of social interaction. Read more

11 Ways to Speed Up WordPress

July 22, 2010 by Ros Null · Leave a Comment 

WordPress is inherently fast, and that’s why so many professional bloggers call it their choice platform.

Like many new bloggers, I used to think that until I had enough traffic to make a difference, I’d worry about the bandwidth and site speed later. But that’s not thinking ahead considering that today social media can drive an overwhelming amount of traffic in a very short period of time; you don’t want to get caught with a crashed site.

When you’re not prepared for lots of traffic, it’s common for a web host to suspend your account temporarily, and that’s something you don’t want. If your writing is decent and you’ve been doing some minimal promotion, then it could happen to you. Think positively and prepare your blog as though it’s going to be a huge success. To do that, here is a tutorial on how to speed up your WordPress site. Read more

.CO Domain Names Now Available

July 20, 2010 by Ros Null · Leave a Comment 

In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more readers and get more results.

But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren’t thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company’s happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world.

There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we’ve narrowed down the key elements that companies should focus on. Here are 10 tips for corporate bloggers hoping to make a positive splash in their communities. Read more

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