Haha, well not quite a movie, but this is the video they used in their announcement… It was designed to evoke an emotional response and it worked on me. I am such a sucker for these things! Please also enjoy the “rad” South African accent… LOVE it!
So often we are asked by our clients for assistance with book projects. Clients want to self-publish but have no idea where to start. The following article taken from Mashable.com and written by Scott Steinberg is an incredible resource list for aspiring writers and anyone who wishes to “publish” just about anything online.
Starting your own fashion label; becoming a high-flying media mogul; publishing the next great novel — everyone’s got their own vision of the “American Dream.” Today, courtesy of countless online self-publishing services, taking the first big steps toward these goals is easier than ever. Read more
I’ve extolled the virtues of an e-newsletter on many occasions and if you’re a client of The Edge you’ve definitely had “the talk”. So I don’t feel that I have anything new to add on this subject myself. But I did stumble into this very well written article on Inc.com about writing a newsletter for optimum results and I felt it was too good not to share. The article shares tips that will be useful to new adopters as well as those of us who’ve been growing our lists for a while.
Here’s a newsflash: sending regular e-newsletters can be a cost-effective way to build relationships with customers and prospects. Just make sure you do not bore or annoy them in the process.
E-newsletters allow a business to stay in touch with its customers on a regular basis. They give you the opportunity to establish yourself as a “thought leader” in your area of expertise, be that in designing toys for rare parrots or providing software to keep your personal finances straight. They are also a great way to create viral marketing, because if your customers find the information useful they may forward your e-newsletter to others, thereby helping you grow your customer base.
People want to know how to write a book. It’s a valid question. Learning how to write a book can be very useful. Books are the new bands. We’re all writing books, just like we all used to be in a band. But people never ask how NOT to write a book. I want to offer that one for you. Read more
(CNN) — The ground rules for online courtesy gelled sometime in the late ’90s: Don’t swear on public forums. Zip large files before sending. AVOID WRITING IN CAPS, AS IT IS RUDE TO CYBERSHOUT.
Today, as we spend more and more hours interacting online (Americans devoted twice as many minutes to social networking and blog-reading in 2009 vs. 2008, according to a Nielsen survey), there are more opportunities than ever for awkwardness, unintentional insult, rejection, creepiness and misunderstanding.
So this week, we’re taking a break from broad-swath advice-spewage and instead playing Emily Post to our friends’ and fans’ real-life netiquette conundrums.
For continuous World Cup coverage, check out Mashable’s 2010 World Cup Hub.
Only now that the World Cup has ended can we truly look back and appreciate how massive the event was.
The World Cup created a lot of jaw-dropping numbers and even set a few records on the Internet this go around, from the astounding 3,282 tweets per second sent following Japan’s 3-1 victory over Denmark a few weeks ago, to the absolutely ridiculous 25 million hours of video streamed by Univision and ESPN over the web.
Perhaps the most astonishing feat was that this year’s World Cup set not one, but three separate net usage records according to Akamai. The most mind-blowing of these was the record 20.7 million visitors per minute recorded on Akamai-served news sites (including many of the biggest) on June 24, when Slovakia knocked out Italy at the same time that the longest match in tennis history was going on. Read more
How do you get bloggers, fans and random Internet folks to make your campaign go viral? Namecheck them in a personalized monologue delivered by a shirtless man, of course! That’s right, everyone’s favorite topless dude, Old Spice Guy Isaiah Mustafa, has been tweeting just-for-you-vids to a bevy of Internet folk all day.
The Old Spice Guy is undoubtedly one of the most beloved commercial characters in recent memory — he’s like The Most Interesting Man in the World, but young and apparently unable to stay fully clothed. He burst on the scene back in February and his videos quickly went viral on YouTube.
Well now he’s apparently taking awesomeness to a new level — or the ad execs behind his campaign are, rather. He seems to have heralded the deluge of vids with a tweet: Read more
Brand management in the current era means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter and Facebook.
Here we’ll give you an inside look at the strategies of avant garde industry leaders who’ve spent years figuring out how to move beyond social media hype and implement practical management practices into their daily work routines.
Brad Nelson, Jeremy Thum, Joel Price, Joel Frey and Bowen Payson are all marketers behind big brand names. They’ve done the dirty work. Their lessons and words of wisdom range from finding ways to unify digital assets to knowing your niche, and each tip should be heeded by those looking to follow in their footsteps. Read more
So often we are asked by our clients for assistance with book projects. Clients want to self-publish but have no idea where to start. The following article taken from Mashable.com and written by Scott Steinberg is an incredible resource list for aspiring writers and anyone who wishes to “publish” just about anything online.
For continuous World Cup coverage, check out Mashable’s 
How do you get bloggers, fans and random Internet folks to make your campaign go viral? Namecheck them in a personalized monologue delivered by a shirtless man, of course! That’s right, everyone’s favorite topless dude, Old Spice Guy Isaiah Mustafa, has been 
