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YouTube announced yesterday that they are increasing the maximum video length from 10minutes to 15 minutes. Now everyone can get their 15 minutes of fame!
How NOT to Write a Book
July 31, 2010 by Ros Null · Leave a Comment
Source: ChrisBrogan.com
People want to know how to write a book. It’s a valid question. Learning how to write a book can be very useful. Books are the new bands. We’re all writing books, just like we all used to be in a band. But people never ask how NOT to write a book. I want to offer that one for you. Read more
Hands Up Who Wants to Fly?
July 30, 2010 by Ros Null · Leave a Comment
Build Rapport with Rapportive
July 27, 2010 by Ros Null · 1 Comment
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I love it when I discover new social media tools that will really add to my experience of existing social media tools. (Complicated sentence I know). That’s why I was super excited to discover Rapportive a fantastic tool that integrates with your Gmail (and MailChimp) and allows you to see more information about a person’s social media habits.
When I open an email in Gmail, the rapportive tool bar loads on the right of the message (where the text ads usually are) and shows me all the information associated with that email address online. I can see at a glance what social networking sites the sender belongs to. If they have a Twitter account. What their most recent tweets were about. Website links, headshot and much more. It’s an incredible way to research and build a relationship with a potential client/boss/investor without leaving your inbox! Read more
23 Essential Social Media Resources You May Have Missed
July 24, 2010 by Ros Null · Leave a Comment
We know, it’s summer in some parts of the world — you don’t want to stay indoors all day everyday. Well don’t worry, even if you missed some of Mashable’s social media resources while out frolicking we’ve got another great list of resources from the past week to get you all caught up.
Below you’ll find our weekly power-guide to the best social media resources this side of the ‘Net. This edition includes a ton of business resources for the social-media-savvy entrepreneur and even some quirky facts (LOL used to mean “Little Old Lady”?). Whatever your passion, dig in and enjoy. Read more
For Women, Social Media is More Than “Girl Talk”
July 23, 2010 by Ros Null · Leave a Comment
A few months ago, I wrote about how social media presents women with increased opportunities for influence and professional development. In the comments, I found a number of commenters (both men and women) who relegated women’s interest in social media to superficial reasons like “girl talk” or women’s natural abilities as “connectors.” I pushed back against those characterizations because I thought they were too superficial and limiting only to have one commenter suggest that there was no shame in women’s natural social skills.
This explanation was a bit too surface for me, so I set out to understand more about the reasons why women are such avid users of social media beyond the fact that it’s an opportunity to be social. My interest in the subject wasn’t just in defense of my own ideas; I instinctively felt that there was more to explore about women’s interest in social technologies. The level of female involvement struck me: of the 87 million women active on the Internet in the U.S., an estimated 67.5 million women are engaged with social media. And by now you’ve probably heard that women are now the majority of social media users on sites like Facebook, Twitter, and MySpace. This level of engagement indicates that there’s more to the story than just simple enjoyment of social interaction. Read more
11 Ways to Speed Up WordPress
July 22, 2010 by Ros Null · Leave a Comment
WordPress is inherently fast, and that’s why so many professional bloggers call it their choice platform.
Like many new bloggers, I used to think that until I had enough traffic to make a difference, I’d worry about the bandwidth and site speed later. But that’s not thinking ahead considering that today social media can drive an overwhelming amount of traffic in a very short period of time; you don’t want to get caught with a crashed site.
When you’re not prepared for lots of traffic, it’s common for a web host to suspend your account temporarily, and that’s something you don’t want. If your writing is decent and you’ve been doing some minimal promotion, then it could happen to you. Think positively and prepare your blog as though it’s going to be a huge success. To do that, here is a tutorial on how to speed up your WordPress site. Read more
.CO Domain Names Now Available
July 20, 2010 by Ros Null · Leave a Comment
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more readers and get more results.
But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren’t thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company’s happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world.
There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we’ve narrowed down the key elements that companies should focus on. Here are 10 tips for corporate bloggers hoping to make a positive splash in their communities. Read more
Common Netiquette Questions: Answered
July 19, 2010 by Ros Null · Leave a Comment
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(CNN) — The ground rules for online courtesy gelled sometime in the late ’90s: Don’t swear on public forums. Zip large files before sending. AVOID WRITING IN CAPS, AS IT IS RUDE TO CYBERSHOUT.
Today, as we spend more and more hours interacting online (Americans devoted twice as many minutes to social networking and blog-reading in 2009 vs. 2008, according to a Nielsen survey), there are more opportunities than ever for awkwardness, unintentional insult, rejection, creepiness and misunderstanding.
So this week, we’re taking a break from broad-swath advice-spewage and instead playing Emily Post to our friends’ and fans’ real-life netiquette conundrums.
Frenemy territory Read more
The World Cup Was Huge on Twitter
July 18, 2010 by Ros Null · Leave a Comment
For continuous World Cup coverage, check out Mashable’s 2010 World Cup Hub.
Only now that the World Cup has ended can we truly look back and appreciate how massive the event was.
The World Cup created a lot of jaw-dropping numbers and even set a few records on the Internet this go around, from the astounding 3,282 tweets per second sent following Japan’s 3-1 victory over Denmark a few weeks ago, to the absolutely ridiculous 25 million hours of video streamed by Univision and ESPN over the web.
Perhaps the most astonishing feat was that this year’s World Cup set not one, but three separate net usage records according to Akamai. The most mind-blowing of these was the record 20.7 million visitors per minute recorded on Akamai-served news sites (including many of the biggest) on June 24, when Slovakia knocked out Italy at the same time that the longest match in tennis history was going on. Read more
The Old Spice Guy Now Making Custom Videos for Fans via Social Media
July 17, 2010 by Ros Null · Leave a Comment
How do you get bloggers, fans and random Internet folks to make your campaign go viral? Namecheck them in a personalized monologue delivered by a shirtless man, of course! That’s right, everyone’s favorite topless dude, Old Spice Guy Isaiah Mustafa, has been tweeting just-for-you-vids to a bevy of Internet folk all day.
The Old Spice Guy is undoubtedly one of the most beloved commercial characters in recent memory — he’s like The Most Interesting Man in the World, but young and apparently unable to stay fully clothed. He burst on the scene back in February and his videos quickly went viral on YouTube.
Well now he’s apparently taking awesomeness to a new level — or the ad execs behind his campaign are, rather. He seems to have heralded the deluge of vids with a tweet: Read more
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